SEO is vital for every business in order to acquire top rankings on Google’s search engine result pages. And, eCommerce is no different! About 68 percent of online search begins on a search engine.
With millions of eCommerce websites present over the internet, you need to stand out in order to attract more customers. Have you ever thought about what made the eCommerce platforms like Flipkart and Amazon grow into giant players in the market?
Well, it was not only because they offered quality products and services but also due to the top positions they acquired on the search engine result pages. This is exactly where SEO comes into the picture.
However, SEO is not as easy as it seems to be. You need to know the right strategies to rank high on popular search engines. Are you wondering how to boost the traffic of your eCommerce website?
In that case, here are the top 5 SEO strategies that can help in effectively boosting your eCommerce website traffic. Let’s dive in!a
Start with Keyword Research and Optimization
When it comes to SEO, the keyword is the first thing that matters. Only when your eCommerce website has the right keywords, your website will rank high, and your target audience will be able to easily find you.
So, if you want to add relevant keywords to your website, you will have to carry out in-depth keyword research. Keyword research is all about finding the various search terms relevant to your services, products, and business that your users frequently use.
Once you find the right keywords, you can add them to your website content. However, make sure not to forcefully stuff the keywords. Instead, it must go naturally with the flow of the content in order to look appealing to the target audience.
For keyword research, you can use keyword research tools. Ensure considering factors such as ranking difficulty, search volume, and organic CTC to find the best keywords that you must target.
You can also look for the keywords used by your competitors and add them to your eCommerce website. It is always recommended to use long-tail keywords to enhance your search engine rankings better.
The long-tail keywords can help in attracting the right traffic to your website while boosting your conversion rate. Make sure to add the keywords to the meta title, headers, and content of your eCommerce website.
Build a Simple Site Structure
Having a simple site structure is another effective SEO strategy that can help in boosting the traffic of your eCommerce website. The site structure is all about the navigation process and the manner in which the product pages are arranged on your eCommerce website
It also includes the hierarchy of your pages as well as how they are linked with each other. Make sure that your eCommerce website is easy to navigate and allows your potential customers to find what they are looking for.
Your main focus should be on limiting the number of clicks that the users have to make from the homepage to the important pages of your website. It is recommended to ensure that each product page takes just three clicks or less from the homepage.
In order to rank high on the search engines, it is important to have an SEO-friendly site structure that is easy to understand and allows users to browse through the website much faster.
With a simple site structure, you will not only be able to boost website traffic but also enhance the overall user experience.
Optimize Product Images
The next thing to consider is the optimization of your product images. Images are an essential part of your eCommerce website. To grow your sales, it is important to have captivating and high-quality images.
However, having high-quality pictures of your products is not enough. In order to generate more traffic for your website, you must focus on having SEO-optimized images. For this, using the alt tags is important.
The alt tag is a type of description that allows you to add unique keywords and descriptions to the images. With relevant alt tags, the chances are high that your customers will find your product images on the top of the search results when looking for specific products.
Once you are done with the alt tag, you must consider optimizing the size of your product images. High-quality images come in huge sizes. However, to ensure that your eCommerce website loads faster, you need to compress the image size.
Make sure to compress the media files in such a way that the quality of the product image is not affected. Optimizing your product images will not only help you rank higher on the search engine but also increase the online visibility of your brand.
Focus on Technical SEO
Technical SEO is an important SEO strategy that helps in boosting the traffic of eCommerce websites. Technical SEO allows fixing all the technical issues of your website and making it more crawlable, faster, and secure.
When it comes to technical SEO, the first thing to fix is the loading speed of your website. In the fast-paced world of today, no one likes to wait. If your eCommerce site is slow and takes more than 3 seconds to load, it can result in the abandonment of your website.
Make sure to fix this issue and increase the loading speed of your eCommerce website. Next, you need to ensure that your site does not have any broken links or 404 error pages. If there are any, try removing them completely.
You must also check for the presence of any duplicate content on your eCommerce website. Try removing such content for a better SEO ranking on popular search engines.
Other technical SEO errors that you must look out for include missing XML sitemap, mission canonical tags, and non-HTTPS. Fixing all these errors can help in increasing your online visibility and attracting more traffic to your website.
Get High-Quality Backlinks
Backlinks are known as one of the most genuine SEO practices for eCommerce websites. When your eCommerce store is recommended to the target audience by some authentic sources, the traffic of your site is sure to increase.
However, when thinking of building backlinks, make sure to consider only the authentic and relevant sources. Irrelevant or spammy links may result in penalization. To build effective backlinks, you can consider ways like using the Q/A platforms, directory submissions, etc.
Guest blogging is considered one of the best ways to obtain quality backlinks. It is also preferred the most by search engines. You can look for other websites in your niche and offer them to write guest posts for their website in exchange for a link.
SEO is a must in order to boost the website traffic of your eCommerce site. Implementing these SEO strategies can help. Using these strategies will not only increase your online visibility but enable you to stay ahead of your competitors.
In case you find it difficult to implement SEO strategies, you can always rely on the experts. With professional SEO specialists, attracting more traffic to your eCommerce website can be quite easy. Collaborate with the experts and avail the best SEO benefits for your eCommerce business.
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.